Photography for me is a never ending quest to create things that did not exist before.
My story goes like this ...
I was always drawn to subjects that involved creation and ideation process. I was fascinated with the idea, that given the right tools, one could create things that did not exist before. As a kid, I used to make beaded jewelry. In high school, I took black and white photography and found myself spending hours processing film, and developing photos in the darkroom.
Then, in college, I started my major in computer science. The idea that skillfully typing letters into your computer, would result in incredibly useful digital tools and interfaces, made me so excited about all the possibilities.
As I was majoring in computer science, i discovered HTML, CSS and the world of digital design, making a switch to a Graphic Design major. In that moment, all of my interests aligned and lead to a dream career path. I graduated with a BA in Graphic Design, Minor in Art History and a decent working knowledge of front end coding skills, which all together helped me break into the Silicon Valley start up scene.
After 7+ years working as a lead UX/UI Designer for companies such as Trulia and One Kings Lane. As someone who loves being an early adopter, and exploring unique opportunities, I decided to take a break and focus on photography, content creation and my Instagram @sanfrancisco. Which lead me to a lot of exciting opportunities, making content for companies such as Uber, American Express, Robert Mondavi, Open Table, Audi, and many others.