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Travel + Life by @sanfrancisco

Stories of     Land, Sea, and Air ...

a collection of select works and brand partnerships.      

by sasha zvereva – @sanfrancisco

 

 
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Photography for me is a never ending quest to create things that did not exist before.

 
 
 

My story goes like this ...

I was always drawn to subjects that involved creation and ideation process. I was fascinated with the idea, that given the right tools, one could create things that did not exist before. As a kid, I used to make beaded jewelry. In high school, I took black and white photography and found myself spending hours processing film, and developing photos in the darkroom.

Then, in college, I started my major in computer science. The idea that skillfully typing letters into your computer, would result in incredibly useful digital tools and interfaces, made me so excited about all the possibilities.

 

As I was majoring in computer science, i discovered HTML, CSS and the world of digital design, making a switch to a Graphic Design major. In that moment, all of my interests aligned and lead to a dream career path. I graduated with a BA in Graphic Design, Minor in Art History and a decent working knowledge of front end coding skills, which all together helped me break into the Silicon Valley start up scene.

After 7+ years working as a lead UX/UI Designer for companies such as Trulia and One Kings Lane. As someone who loves being an early adopter, and exploring unique opportunities, I decided to take a break and focus on photography, content creation and my Instagram @sanfrancisco. Which lead me to a lot of exciting opportunities, making content for companies such as Uber, American Express, Robert Mondavi, Open Table, Audi, and many others.

Sasha Zvereva

 
 
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Follow Sasha on Instagram

 

Join me for a quick journey through my past work and favorite places.

 
 
 
 

Sasha specializes in Travel & Hotels, Food & Beverage, Lifestyle & Product and Aerial content development and photography.

 

 

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San    Fran
 cisco

          I came to appreciate
San Francisco so much more when I began to photograph it.

The sheer amount of vista points leaves you breathless, and as a photographer you are bound to never get bored or ran out of things to capture.

sound on >

 
 
 

San Francisco is a city of a thousand views. Built atop of 7 hills, offering a perfect mix of urban architecture and nature.

 
 
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View from the rooftop at the Loews Regency Hotel.

View from the rooftop at the Loews Regency Hotel.

 
Tourists chase cable cars to get on them, and photographers chase them for hours to get that perfect shot.

Tourists chase cable cars to get on them, and photographers chase them for hours to get that perfect shot.

Grace Cathedral is a monumental structure in the center of the city, that hosts such a wide range of events. From silent disco dance parties to walking meditations.

Grace Cathedral is a monumental structure in the center of the city, that hosts such a wide range of events. From silent disco dance parties to walking meditations.

 

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Robert Mondavi

          My other big love in life is definitely wine and champagne. True living in the moment, for me pairs with great memories of times with friends, wine or bubble and relaxing destinations.

When Robert Mondavi asked me to create a series of content images around the theme of summer entertaining, I immediately pictured a dreamy and scenic California picnic. With mauve pillows, local seasonal cherries, strawberries and California cheese.

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View from the rooftop at the Loews Regency Hotel.

View from the rooftop at the Loews Regency Hotel.

 

I find wine similar in ways to photography. Both subjects have a significant range of expertise, yet can be enjoyed by both an amateur and a professional. You don’t need to be a wine connoisseur to enjoy a glass. Anyone can pick up a camera and start capturing moments.

 
 

But if one invests a significant amount of time and effort into studying wine and photography, the true magic of both worlds opens up in ways unknown to an amateur.

 
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   All on Board!

The Bahamas and St. Maarten.

          Every year, we head sailing. One of our friends, Alex, knows how to sail, which means, no need for a crew, just a boat, two weeks, 12 friends, a few drones, lots of Rose and truly mmemorable times exploring the islands.

Props to my husband for making this awesome video of our trip. I got him a video creator kit for his last birthday and knew his tech engineer brain would figure it all out in a snap.

We were free of phones, responsibilities and on a tiny island. Got creative in the process and made a human graphic design piece titled – LOVE

We were free of phones, responsibilities and on a tiny island. Got creative in the process and made a human graphic design piece titled – LOVE

 
 
Docking for the night at this secluded island.

Docking for the night at this secluded island.

 

Drone photography is one of my favorites! It really adds another dimension to your perception of a place. Sometimes, I plan my shots, by exploring Google Earth, and sometimes, when I find myself in a beautiful place, I take my drone up to see what it looks like looking down.

 
I use DJI Mavic Pro 2 drone. Best one for traveling!

I use DJI Mavic Pro 2 drone. Best one for traveling!

 

 

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Sultanate    of Oman

Roadtrip through mountains, dunes and seaside.

          Oman is an incredibly beautiful and culturally rich country. It is not a very large country geographically, making it possible to drive through the entire country in one trip. You will need about 2-3 weeks.

Impressive landscapes emerge as you cross tall mountains, drive through lush oasises filled with water and stately date trees. The dunes are vast and look just like those Mac backgrounds. The many seaside towns provide opportunities to relax by the sea and experience sunsets or sunrises, depending on what side of the country you are.

Arriving to 1001 nights camp in Wahiba Sands in Oman

Arriving to 1001 nights camp in Wahiba Sands in Oman

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Shangri La Hotel near Muscat overlooking 500-metres of stunning coastline.

Shangri La Hotel near Muscat overlooking 500-metres of stunning coastline.

 

Driving in Oman is a pleasure. The roads are newly built and the traffic is still not a problem here.

You will often stumble upon herds of wild goats, camels, sheep or donkeys roaming around the side of highways or the country side.

 
On the way to the Anantara Resort, located at the top of Al Jabal Al Akhdar mountain in Oman.

On the way to the Anantara Resort, located at the top of Al Jabal Al Akhdar mountain in Oman.

 
 
 

Contact Sasha

I love partnering with other creatives and brands! If you already have an idea in mind let me know. If, not we can come up with something awesome together.

Email me at [email protected] or by filling out the form below.

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